Why Should I Care?

Engineers need to start NOT with the how, how, how of design but with the why, why, why…
— Tony Fadell, lead designer of the iPod

Advice from many experts suggests we should care deeply about why something is important to us. If we understand why, then we can communicate and implement our ideas much more effectively. This video explores the importance of why

The core of agile thinking is to optimise the performance of an organisation whilst maximising the satisfaction of the human beings involved in doing the work. You can read more about why you should care about these ideas here.

Learn more about the importance of Why


Core Components of anAgileMind


Additional Components of anAgileMind